Attract LinkedIn Opportunities!

November 8, 2015 By in Career Advice

Our LinkedIn profile serves as a powerful, personal marketing platform, thoughtfully written to stand out from our competition. From our exceptionally-prepared content, we can confidently develop rich, reciprocal relationships with like-minded colleagues and key decision makers to start conversations, offer assistance, increase connections, and grow businesses. Highly motivated job hunters, proactive business leaders, and tenacious sales leaders must do far more than fill in each profile section. You must create content that markets you!  If you remember that our professional community has over 380 million global members, then you appreciate that you’re a needle in this mammoth haystack until you publish stellar online profile content that gets noticed.

How do you develop an impressive LinkedIn profile that helps you to be found, screened, and contacted by targeted decision making leaders? Here are 3 valuable steps to follow in telling your story to set yourself apart from the masses and connect with new opportunities.

  1. Sell Your Summary

Your LinkedIn profile Summary should make a solid first impression with a warm, well-written, brief career introduction so the reader feels as if you’re speaking directly to them. It’s best written in the first person, 5 – 6 sentences in length, as an engaging, online call-to-action, providing an overview of your professional experience, top competencies, and achievements.  Make sure you emphasize how your unique strengths match either your next employer’s requirements or future business partner’s needs. If you’re a job hunter, be clear about the targeted roles you’re seeking. As a business leader or sales manager, write detailed information about your solutions, services, and products.  Think of this succinct introductory paragraph as being a warm handshake to connect with your readers and invite opportunities to meet with them.

If you’re filling this important space with weak cookie cutter verbiage inviting HR managers “to brainstorm and collaborate”, found on hundreds of other profiles, then expect to be quickly dismissed and passed over for your competition’s better written career summary. LinkedIn actually provides a helpful tool to bored visitors called “People Similar to {Insert Name}”, displayed on the right side of each profile. If you don’t share a personal story that engages your readers, then those visitors will lose interest and select another candidate’s profile to review. How’s that for creating an urgency for us to write our own bios?


  1. Expound on Your Experience

Valuable content is best written with a specific audience in mind to clearly describe your expertise, transferable skills, and performance accomplishments. The goal is to attract the attention of key decision makers leading to interviews and new opportunities. Hiring managers and other decision makers are actively searching LinkedIn for your core competencies and transferable skills, so give thoughtful consideration to expressing how you’ve put your personal stamp on your roles. For job hunters or business drivers, highlight examples describing how you’ve driven impressive results, streamlined processes, grown revenue, and partnered with colleagues. If you’re a sales manager or business leader, research and evaluate your competition to determine how they’re marketing their brand and how well they’re meeting customer needs, then emphasize how your services, talents, and achievements are better. Consider what you offer that they don’t and confidently market your unique brand.

Every word on your profile is searchable by the LinkedIn community and increases your page’s visibility. As you market your expertise and cultivate a rich relationship network, it makes sense that your profile views will increase by interested members. Attracting more profile traffic invites interviews and stimulating collaborative opportunities.

Are you in career transition?  Don’t clutter your gap in professional, full-time work experience with “job hunting, tracking industry trends, participating in discussions, and networking”. This content filler won’t help you. Instead, include descriptions about your volunteering and professional development activities, an internship, or additional education / professional development. The experience gained in keeping your skills sharp outside of a full-time job might open up new doors of opportunity!

  1. Grow Relationships and Grab Your Phone

Just because your initial activities with like-minded LinkedIn members take place virtually doesn’t preclude etiquette and offline human interaction. Pick up the phone, schedule face-to-face conversations and informational interviews, and participate in local networking events. Develop a rapport beyond online connecting and schedule face-time with your new colleagues, focusing on the human side of networking.  People matter and your LinkedIn connections will be much more meaningful when you exchange assistance, encouragement, ideas, and trusted resources. Concentrate on outcomes that land new opportunities either for your job search efforts or business activities. Your success isn’t measured by the size of your LinkedIn network. Instead, it’s measured by how well you drive new business or new opportunities to move your career forward, in addition to making a powerful impact that also helps your colleagues!

Meet the Author:

Deborah E. Rooney, M.S., Ed. owns Power Links 2 Success and teaches highly motivated global executive, adults in career transition, recent grads, sales leaders, and business development managers unique strategies to market themselves directly to internal hiring decision makers to set themselves apart from their competition to increase interviews, job offers, and grow new business.
For more information about how to increase opportunities using LinkedIn’s tools, visit Deborah’s LinkedIn profile at, contact Deborah at, follow her company page and on Twitter @DRooney1414


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